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COMPANY

Commencing operations in mid-2024, PT Alafiah Essence Com is a beauty and personal care company focused on developing products that promote natural beauty and self-confidence. We believe that self-care is not just a routine, but also a form of self-appreciation. With a spirit of innovation and quality, we are committed to providing safe, environmentally friendly, and high-value products that reflect the harmony between beauty, health, and self-confidence.

Al Afiah itself means health, safety, and harmony. This name reflects the balance between the soul, body, and environment. Essence refers to the essence or core of fragrance and beauty, highlighting the main identity of our products.

INDUSTRY OVERVIEW

The demand for personal care products, perfumes, makeup, and clothing continues to increase and plays a significant role in influencing the global and local economies, mainly due to its dynamic nature and continuous development in line with consumer trends and needs.

To that end, PT Alafiah Essence com is committed to three foundations, namely:

With these three main foundations, PT Alafiah Essence Com hopes to become a company that can meet the needs of the surrounding community by producing affordable, high-quality products.

VISION & MISSION

VISION

To be the leading beauty and self-care company in Indonesia that delivers true beauty through sensory experiences, quality, and sustainable innovation.

MISSION

1. Developing products with high standards and safe ingredients for all skin types.
2. Creating a beauty experience that touches the emotions, not just the appearance.
3. Collaborating with brands and communities that share a similar vision in promoting the values of beauty and authenticity.
4. Encouraging local industry growth through high-quality, globally competitive products.

MARKET OVERVIEW

The global fragrance industry has seen significant growth in the aroma-based wellbeing segment. Consumers are now looking for products that not only focus on quality, but also provide essence and emotional value.

OUR PRODUCTS

Al'Afiya responds to this trend with a holistic luxury approach that combines elegance, balance, and awareness.

Vision: The right choice for solving everyday problems through selected, high-quality products.

Mission: Addressing consumer concerns through quality products that boost confidence in everyday appearance

DANIA Fragrances

The first product from PT Alafiah Essence Com is “Fragrances,” a collection of fragrances designed to uplift the mood and bring tranquility with every whiff.

Each fragrance is created with an artisanal and modern approach, combining selected natural ingredients with an elegant touch that reflects each individual's character.

Get to Know Our Products

“Fragrances” are not just perfumes; they are a journey of emotions and identity, giving the wearer a sense of beauty in every moment. This product is our first step in building a more personal, warm, and elegant world of self-care.